Once again this year, as has been the case since 2018, Paris Saint-Germain and Jordan have collaborated to create a special collection. Once again, it was a success, and according to the latest information, the two parties are already working together to prepare for the next two seasons. Meanwhile, Nike is set to extend its contract with PSG until 2039, to celebrate 50 years of collaboration.
“The partnership with Jordan has strengthened the bond between PSG and Nike. So much so that Nike and the club are already talking about extending their contract beyond 2032!
As indicated by Footy Headlines, PSG and Jordan Brand will continue their collaboration.
Jordan has no contractual link with PSG. The collaboration is done on an ad hoc basis, usually planned over two seasons. But Jordan quickly realized that no other club could guarantee such inventiveness.
For PSG, the stakes are crucial, as they intend to take advantage of the Club World Cup this summer and the Nations Cup next year to develop their brand in the United States.”
What could be more commercial than sporting performance? That’s exactly what happened this season with the Jordan Fourth jersey. Worn for the exploit against Manchester City and the qualification against Liverpool in the Champions League, it didn’t take much more to make this jersey historic. Now in the semi-finals, the capital club can still write its history and make this jersey a legend.
Recruiting stars can help sell jerseys, but sporting performance is obviously even more important. And given the beauty of each collection, we can only be delighted to see this collection last. PSG will continue to shine on the European stage, but with style.
