Paris Saint-Germain has undoubtedly reached a new level on the pitch. But this has also been true in terms of marketing and global image. The latest example is striking: the 2026-2027 PSG away kit was unveiled in Nike‘s “Rip the Script” ad for the 2026 World Cup. The kit is modeled by Saint West, the son of Kim Kardashian. Kardashian herself is also featured and has posted photos on social media with her son and the jersey.
The photos:
Pictures :
Of course, this isn’t the official announcement yet. But it’s safe to assume that PSG isn’t upset by this high profile of its new kit. This further confirms its change in status, establishing itself on the global stage as a sports brand. This was one of the club’s objectives in its project. Now, the challenge is to maintain this position. And of course, the same applies to its performance on the field.
