According to Times journalist Martyn Ziegler, Netflix is reportedly considering bidding for the Champions League TV rights. UEFA is hoping for a record-breaking contract estimated at €5 billion per year. This is a dramatic entry for the streaming giant into the world of football, which could reshuffle all the European audiovisual cards.
It would be a small revolution: Netflix, until now confined to entertainment and series, is now eyeing the biggest European sporting spectacle. UEFA, eager to maximize its revenues after the overhaul of the Champions League format, is dreaming of an all-time record for its TV rights. The potential arrival of the American giant would mark a major turning point: after Amazon (Ligue 1, Premier League) and Apple (MLS), a new global player would be entering the football game.
For Netflix, it would also be a way to diversify its offering, as competition intensifies against Disney+ and Prime Video. Fans, for their part, could benefit… or not: between multiple subscriptions and market fragmentation, the battle for the screen is only just beginning.
