By 2027, the NBA aims to launch an ambitious European league, capable of profoundly transforming the basketball landscape on the continent. According to Le Parisien, Paris Saint-Germain appears to be a natural flagship for a project where business, image, and entertainment are inextricably linked.
“NBA EUROPE 2027: PSG IN THE LEAD The NBA wants to make a big splash in Europe, and PSG is clearly targeted as the flagship.” Global brand, QSI expertise, Jordan Brand, Kevin Durant… Paris ticks all the boxes. Estimated entry fee of €500 million. 2027 could revolutionize European basketball! (Le Parisien)
If the NBA is looking for a club capable of embodying a new era of European basketball, PSG seems less like a gamble than a natural fit. A global brand, proven commercial know-how, and financial power through QSI, Paris already possesses the hallmarks of the globalized sport that the NBA wants to export.
The estimated entry fee of around €500 million is not a deterrent but a filter: only projects capable of considering entertainment, influence, and profitability over the long term are eligible. The connection with Jordan Brand, Paris’s international prestige, and the stated interest of figures like Kevin Durant reinforce this logic.
More than just a basketball club, the NBA is looking for a cultural and media platform. In this game, PSG already has a head start.
Here, we’re not fantasizing: European basketball is about to enter a new era, and Paris is positioned to be one of its faces. If NBA Europe comes to fruition, it won’t be a gentle revolution. It will be a game-changer. And PSG is clearly on the right side of that story.
