This Monday, Paris Saint-Germain published an official press release to announce the extension of its partnership contract with ParisSport Point de Vente, a branch of FDJ UNITED. This is for a partnership of three additional years, until 2028.
“Together for three new seasons”
“Paris Saint-Germain and ParionsSport Point de Vente are pleased to announce the renewal of their partnership until 2028. Through its in-store sports betting brand, FDJ UNITED is extending and strengthening its commitment for the next three seasons in France as a Premium Partner of Paris Saint-Germain, confirming the shared ambition of the two French brands to join forces over the long term to promote the values of sport in these regions.”
Already partners for four years, PSG and ParisSport are continuing the adventure. This is good news; it means it’s a success. These partnerships shouldn’t be overlooked; they’re essential for the club’s development, with a real boost to its image and revenue. In a time of uncertainty for TV rights in France, it’s all the more essential to build solid foundations in order to continue advancing within Europe’s elite.
