Paris Saint-Germain never seems to be satisfied. This Thursday, an official statement was released announcing a new partnership: a contract running until 2028 with Bentley Motors, the renowned British luxury car manufacturer.
“Paris Saint-Germain and Bentley Motors are pleased to announce the signing of a partnership that will run until 2028. The British automaker becomes an Official Partner of the Club’s men’s professional team for the next two seasons, within the luxury vehicle category.”
A few months ago, there was talk of PSG’s ambition to establish a foothold in the UK—a challenging goal given the intense competition from major clubs and the deep-seated loyalty of British fans to their own teams. This partnership serves as further evidence that the project is well underway.
The Parisian club continues to demonstrate its drive to establish itself globally as a major sports brand, alongside its status as a significant force on the pitch. These elements feed into a virtuous cycle—one that we hope will continue. It is clear that PSG now rests on a solid foundation.
