On Monday evening, Paris Saint-Germain published an official statement to announce the extension of its partnership with All Accord. The new contract with PSG runs until 2030.
“After more than 7 years of collaboration, Paris Saint-Germain and Accor are proud to announce the renewal of the partnership between All Accor, the Group’s booking platform and loyalty program, and the Parisian club, for an additional 4 years, until 2030. At the crossroads of sport, hospitality, and lifestyle, All Accor and Paris Saint-Germain will continue to create unique experiences, leveraging the Club’s international reach and Accor’s iconic expertise.”
It’s an important partner of PSG, with a long-standing collaboration that is often highlighted and provides significant revenue. This aspect should never be overlooked in the development of the project. Image and financial strength are important assets for establishing a long-term presence at the highest level. This is precisely the Parisian idea, which has already made great progress. Now, they need to be able to sustain this success over time.
