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Official – PSG announces a new partnership!

Last updated: 5 September 2025 at 17:37
By NicolasB Published 5 September 2025
1 Min Read
Official – PSG announces a new partnership!
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This Thursday, Paris Saint-Germain issued an official press release to announce some good news: a three-year partnership with Haier, a Chinese home appliance manufacturer.

Paris Saint-Germain and Haier announce a multi-year partnership.

The leading home appliance brand partners with Paris Saint-Germain as Official Partner until 2028.

Welcome to the PSG family ❤️💙https://t.co/QSE66IsxXH pic.twitter.com/QYJ1Ietoy0

— Paris Saint-Germain (@PSG_English) September 4, 2025

As always, even though this is unrelated to on-field performance, it is an important step in the club’s development. It is essential for maintaining its global image and revenue, which, of course, benefits the club’s sporting success. We congratulate PSG on its tremendous work in this area over the past several years. Let’s hope this new partnership will be a success.

  

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By NicolasB
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Loyal PSG fan and editor-in-chief on ParisFans since 2014. A lover of the round ball and the torrid atmosphere of the Parc des Princes, I try to convey my passion for Paris Saint-Germain in every analysis and article offered on this site.
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