As in several other major cities, including London and Los Angeles, Paris Saint-Germain will set up shop for several days in New York as part of its “Ici C’est Paris – La Maison” program. PSG has announced a pop-up opening from June 17 to 21.
“After Los Angeles, Paris Saint-Germain invites you to Union Square from June 17 to 21 and opens the doors to “Ici C’est Paris – La Maison New York,” a temporary living space where sport, culture, gastronomy, music, innovation, and well-being converge in the heart of Manhattan.”
This is a major coup for the club’s image and development to be able to establish itself in the heart of such a city. It’s an experience for fans that strengthens their connection to the club, and it’s also a potential discovery for others. Not to mention the direct revenue generated. This is further confirmation that PSG is establishing itself as a major global sports brand.
