Paris Saint-Germain continues its drive for development, aiming to establish itself for the long term among the world’s elite clubs—and as a major sports brand. As reported by L’Equipe, a significant new partnership has been signed: a three-year deal with BYD, the major Chinese automotive manufacturer.
PSG is setting its sights ever higher.
“PSG has signed a three-year partnership with the Chinese car manufacturer BYD. (…) BYD intends to leverage PSG’s renown to support its own growth in France and across the globe, where its vehicles are already widely present.
For PSG, this partnership with the world’s leading manufacturer of electric vehicles is intended to strengthen its footprint in Asia—and specifically in China, a highly dynamic market.”
Already boasting a strong global presence, PSG has no intention of resting on its laurels. Both on the pitch and in terms of brand image, the club continues to strive for improvement. This move further expands the Parisian club’s reach, targeting a vast potential fan base—a key objective alongside the direct revenue generated by the partnership. It is clear: Paris aims to remain a global benchmark for years to come. It is an exciting project that is well underway, and one hopes that this new partnership will prove a successful contribution to that vision.
