Paris Saint-Germain is set to welcome a new brand to its roster of partners soon. Following the recent additions of Coca-Cola and the automotive group BYD, L’Oréal is on the verge of becoming a sponsor of the Parisian club, according to reports by L’Équipe. An agreement spanning at least two years is reportedly in the works.
PSG: “A partnership of at least two years”
“After Coca-Cola and the automotive group BYD in recent weeks, PSG is poised to sign on a new sponsor. According to our information, it is the cosmetics giant L’Oréal.
A partnership of at least two years—valued at less than €5 million annually—is expected to be announced soon between the two French companies. When contacted, the two-time European champion club declined to confirm the news.”
Cautionary language remains necessary until the deal is officially confirmed. However, if confirmed, PSG would add another major French company to its partner portfolio, following the recent arrivals of Coca-Cola and BYD. The reported deal would be worth less than €5 million per season and run for a minimum of two years.
