Paris Saint-Germain released a short statement on Tuesday with some good news: a new partnership with Zing Coach, running until 2027.
“Thanks to Zing Coach, Paris Saint-Germain fans around the world will have the opportunity to train with programs inspired by the daily lives of their favorite players via an AI-powered fitness platform. The most dedicated participants will be able to win exclusive experiences and rewards.”
Zing Coach, the AI-powered fitness app dedicated to promoting physical activity, has partnered with Paris Saint-Germain to offer the Club’s more than 500 million fans worldwide workouts inspired by the training regimens of the Parisian players.”
The partnership’s duration—just one year—might seem surprising. But it could also be a way to test the waters and potentially extend the agreement. In any case, it’s always a boost for the club’s image and revenue—points that shouldn’t be overlooked for a long-term position among the world’s elite.
It’s also commendable that this is a sports-related partnership, one that can even directly benefit the fans, whereas some other choices are sometimes more surprising.
