Paris Saint-Germain issued an official press release on Monday to announce an important new partnership. SNIPES, a sneaker and streetwear brand, has become the Club’s “Official Culture & Community Partner” for 3 years.
SNIPES s’associe officiellement avec le Paris Saint-Germain en tant que nouveau Partenaire Officiel Culture & Communauté du Club.
Dans le cadre de cet accord, le logo SNIPES sera visible au dos des maillots de l’équipe masculine lors de tous les matchs de Ligue 1.
— Paris Saint-Germain (@PSG_inside) September 23, 2024
“This collaboration goes beyond traditional sponsorship, deeply integrating SNIPES’ cultural roots into Paris Saint-Germain’s community activities and initiatives.
SNIPES will also integrate this partnership into its charity program, “SNIPES Serves”. This program will benefit children and teenagers in the Paris region, and will gradually be extended to all SNIPES and Paris Saint-Germain territories, offering them unforgettable moments in sport and cultural education,” PSG explains in the press release.
This is yet another step forward for PSG, which continues to strengthen its position as a major and lasting force in world sport. Not to mention providing a certain amount of help on a day-to-day basis. Something that is all too rarely mentioned when discussing the club’s place in French soccer and the French landscape.
We’re delighted to see such work being done, even if we’re all waiting for the sporting consecration of a Champions League win.
