This Friday, Paris Saint-Germain announced, via an official statement, the arrival of a new partner: Beyond Developments (based in Dubai), a real estate developer and premium sleeve sponsor of PSG jerseys. The agreement runs until 2029.
This is significant; shirt sponsorships are generally among the most lucrative. It’s a crucial aspect of development to ensure the project’s long-term strength. There’s also the impact on the brand image, even if it’s more difficult to quantify. This is therefore excellent news for PSG and its future.
