Paris Saint-Germain issued a press release this Friday for an important and surprising announcement: it is launching a partnership with NBA team San Antonio Spurs, kicking off with events around the NBA Paris Games 2025.
“This week of activations will mark the beginning of a lasting relationship between the two clubs”
Paris Saint-Germain and the San Antonio Spurs today announced a series of joint events in January, to coincide with the NBA Paris Games 2025.
As part of the team’s trip to two NBA games, the Spurs and Paris Saint-Germain are joining forces to bring inspiring initiatives to fans, while leveraging the opportunity for both teams to exchange on how to combine their shared commitments to leadership, innovation and global impact.
This week of activations will mark the beginning of a lasting relationship between the two clubs, both known as leaders in the world of sport.”
After Air Jordan, PSG is once again teaming up with a benchmark in the world of basketball. It’s still a surprise, since it’s a new sport. But we know that it’s very popular, and the Parisian club has long since established itself worldwide as a major sporting brand. And not just for soccer.
In any case, we’re delighted to see the Parisian club continuing to develop its project. And we’re waiting to see exactly what will come of this major new partnership.
