Paris Saint-Germain continues its expansion, particularly internationally. In an official statement, PSG announced the opening of its first official store in Hong Kong (the 13th in its “official network”). The inauguration took place on January 17th, with former midfielder Blaise Matuidi in attendance.
“The 13th physical store in the official Paris Saint-Germain distribution network, this new space is located in the heart of the K11 MUSEA shopping mall in Hong Kong’s Victoria Dockside district.
This new, 100% Red and Blue space now allows fans in the region to fully experience Paris Saint-Germain by discovering the entire range of products developed by the Club.
The Hong Kong store will regularly showcase collections resulting from collaborations with local artists, both emerging and established, in order to contribute to the development of the regional creative scene.
Events and workshops will also be organized there, making this space a true expression of the Red & Blue passion. The ambition: to allow fans to embrace the Club’s codes and universe to create their own PSG experience.”
This is always an important step for PSG, allowing them to get closer to existing supporters, attract new ones, and, of course, continue to grow the club’s revenue. This cannot be overlooked, even if it’s not the aspect we like to think about most. We can only hope that this store will be a success, a new step in this project to establish itself at the top of the world in the long term.
