After stops in several major cities around the world, Paris Saint-Germain has brought its pop-up concept, “Ici c’est Paris – La Maison,” to Paris. It offers an immersive experience into “Rouge et Bleu” culture, available from July 4 to 8, 2026.
After Doha, London, Tokyo, Shanghai, Los Angeles, and New York, Paris Saint-Germain is opening a new chapter for its signature event concept, “Ici C’est Paris – La Maison.” For the first time, the Club is setting up “La Maison” in Paris—the city from which it draws its identity and its… pic.twitter.com/i85NEn0hX2
— Paris Saint-Germain (@PSG_inside) June 23, 2026
ICI C’EST PARIS – LA MAISON
📍 73 rue du Faubourg Saint-Honoré, Paris 8th
📅 July 4 to 8, 2026
🕙 Open to the public from 10:00 AM to 8:00 PM
🎟️ Free access for everyone; some experiences require prior registration
View the full program here:
The idea is to share PSG culture and offer special club-related experiences; touring the globe made perfect sense. However, a stop in Paris is a welcome addition, allowing fans to experience this special moment. Be sure to check out this pop-up “Maison”—there’s no telling when it might return.
