On Tuesday March 18, Paris Saint-Germain issued an official press release to announce the signing of a 4-year partnership with Water MTIS as Regional Partner.
“Paris Saint-Germain is delighted to announce its partnership with Water MTIS as a Regional Partner for a period of four years. This collaboration between two iconic brands will aim to promote their shared vision around passion and health.
A flagship brand in The Coca-Cola Company’s portfolio in Georgia, MTIS is a premium natural mineral water. Inspired by the “LIVE fully” philosophy, it fully embodies the bold and resilient spirit of Georgia, while conveying and sharing values of authenticity and energy with Paris Saint-Germain.”
PSG therefore continues to move forward with various partnerships in order to have a solid foundation as a major global club and sporting brand. It’s a beautiful thing, all the more so with such a brand. Let’s hope PSG can continue in this direction for many years to come.