At Paris Saint-Germain, Luis Campos is putting a simple idea back at the forefront: recruitment isn’t just about accumulating talent. Speaking on TF1Info, the executive emphasized the need to integrate each player’s individual project into the club’s collective playing style. This educational message also explains his persuasive approach.
Campos: “They must be aligned”
“We need to reconcile the club’s collective project, the collective playing style, and also the individual projects of the players. We must work each time to integrate them. When I discuss a player coming to Paris, I talk to him about the importance of adapting his individual project to our collective project. They must be aligned.”
Behind Luis Campos’s words lies a very concrete management logic: avoiding the polite coexistence of ambitions that intersect without ever truly meeting. His approach aims to clarify, from the recruitment discussions onward, what “success in Paris” means: accepting a common framework, a way of playing, shared responsibilities, and sometimes concessions regarding role or timing. The idea isn’t to stifle the individual, but to make them compatible with a group dynamic, so that personal development benefits the collective… and vice versa. In an elite locker room, this kind of upfront framing is crucial: it’s often what prevents misunderstandings that can cost months.
This approach also has another virtue: it makes the club’s “direction” clear. When the concept of a project becomes blurred in modern football, Campos brings it back to a basic and decisive question: does the player want to shine with a shared vision, or simply shine on the sidelines?
