Paris Saint-Germain continues to move forward with its project, announcing a new partnership with a major brand in a press release. This is a multi-year agreement with Stanley 1913, an American lifestyle brand.
“This new partnership brings together two of the most dynamic and influential brands in the world, at the intersection of sport and culture. Thanks to this new alliance, Stanley 1913 and Paris Saint-Germain will soon launch a collection designed to enhance the daily lives of players and their fans. Both brands will also strive to offer unique and personalized experiences to their respective communities, whether sports-related or lifestyle-oriented.”
“The players of the Paris Saint-Germain men’s first team will incorporate Stanley 1913 products into their training and recovery routines, emphasizing hydration as a key factor in performance.”
It’s still difficult to judge the wisdom of one partnership over another, but this one at least makes sense. It’s a brand from a country that is a major growth market for image and revenue in football. This is therefore advantageous for PSG.
The club continues to strengthen its foundations in order to secure a long-term place among the European elite, despite Ligue 1 not currently being particularly supportive of its ambitions. Let’s hope the French league can move forward.
