On Tuesday, the ECA (European Club Association) announced UEFA’s decision to validate its plan for a new distribution of Champions League revenues for non-participating clubs. Over the period 2024-2027, the percentage will rise from 4% to 7%, for a projected sum of 308 million euros, compared with 176 million before.
We welcome today's @UEFA ExCo decision to approve a significant increase in the distribution of solidarity for clubs not participating in UEFA’s men’s club competitions for the 2024-27 cycle.
✅ €308 million (previously €176 million) up from 4% to 7% of the projected revenue… pic.twitter.com/tkDbA5AbE5
— ECA (@ECAEurope) September 24, 2024
It’s a very nice increase, a point rarely raised when discussing the pros and cons of such a competition. Of course, that leaves a lot of money for the participants.
Some might wish that the percentage were even higher. But it’s also logical that those who play should get a bigger share. The balance is far from easy to strike.