George Aivazoglou, managing director of the NBA in Europe and the Middle East, confirmed to Le Parisien the organization’s growing interest in Paris, and particularly in Paris Saint-Germain. According to the Greek executive, the Parisian club, with its global reach, could become a key player in the NBA Europe project.
Aivazoglou: “PSG is also one of the biggest names in the world”
“The interest (in NBA Europe) is great and comes from many teams. PSG is also one of the biggest names in the world, with a global audience and a diaspora. We are interested in these types of brands. We are closely monitoring their involvement.”
Aivazoglou: “It’s a good problem to have”
Paris is a place conducive to basketball and culture. So working with PSG, brands like Jordan Brand, or Kevin Durant, one of the best players in history, can only elevate our project. It reinforces our belief that new teams can emerge.” Even in a city like Paris. It’s a good problem to have.
Two teams in Paris?
Anything can happen. We talk to everyone. In time, it seems highly likely to me.
For several years, the NBA has been sending out signals to Europe, and Paris naturally stands out as an epicenter. With the support of iconic partners like Jordan Brand and the proximity of stars like Kevin Durant, the French capital has the ingredients for a future bastion of global basketball. In this context, PSG, already a model of internationalization and marketing power, represents an ideal bridge between football and NBA culture.
The idea of a franchise branded “PSG” is not utopian: it would be part of the club’s overall strategy, eager to expand its sporting footprint beyond the game. For George Aivazoglou, this union of global brands would be an unprecedented opportunity to permanently anchor the NBA on the old continent. Paris has never been closer to the American dream.
