On Wednesday, Paris Saint-Germain issued a statement announcing the signing of a major partnership running until 2029. The deal is with the famous brand Coca-Cola, a former partner of the Parisian club.
“an exclusive collector’s can featuring the iconic club’s colors.”
“As part of this new partnership, Coca-Cola and Paris Saint-Germain will soon unveil a new experiential space at the Parc des Princes, designed as a gathering place accessible to all supporters.
Throughout the season, this new space will host activities, immersive experiences, and exclusive events centered on football and Parisian culture.
To celebrate the return of the partnership and congratulate Paris Saint-Germain on its 2025-2026 season, Coca-Cola will unveil an exclusive collector’s can featuring the iconic club’s colors. With a production run of 400,000 units, this limited edition will be available starting October 12 in over 650 Carrefour stores across the Île-de-France region[1].”
As always, such an announcement is excellent news. Partnerships of this kind help grow PSG’s brand image and revenue. It is a key factor in maintaining the club’s standing among the world’s elite—and even beyond that, given that Paris has evolved into a genuine sports brand. This trend will undoubtedly continue with further partnerships. These partnerships are also diverse in nature, enabling PSG to establish a presence across various sectors and in numerous countries.
